THERESE VEALE

In collaboration with a national expert, Scoil Gharbháin developed an internet safely plan for the families in their school. Having completed their research and generated the findings, they needed an attractive, lively means of transferring into the home and connecting with their audience. I developed a set of ‘device’ characters in a vibrant colour scheme alongside an abstract pattern to bring the initiative to life. The publication was produced in dual languages; reading from one side in gaeilge and the other in english.

I was looking for an Irish Alphabet and number poster for my own children and was unable to find much choice so I decided to design my own. Each animal was created using a collage technique. Watercolour paints were used to give texture to the paper which was then cut by hand to bring each character to life. The animals were scanned individually and the composition was then brought together digitally. The prints are for sale in a number of independent shops and online on etsy.

I have recently started work on a set of Irish bird illustrations which will be turned into posters and printed on t-shirts and tote bags. Below is a sample of the first in the series, an droeilín, the wren.

The ilustrations are created using a collage technique. The collage paper is prepared with Gansai Tambi watercolours which give the beautiful vivid tones.

Brand design and illustration for a crafty startup who sell a range of handmade accessories for babies, doggies and grown ups too. Their products include bibs, doggy bandanas, snoods and turbans all in funky vibrant colours and patterns. The company was founded by two sisters who had their little girls around the same time and the brand was developed to have a handmade natural and playful personality.

I have been working this past number of years on developing my skills as a figurative painter. I exhibited two pieces in the Market Arts Centre in Dungarvan in 2024 as part of a group show. My painting below titled “Retired” has made it to the final stages for selection for the RHA Annual Exhibition 2025 which will be decided on April 11th.

The Consumer Classroom project was run by the Consumers, Health & Food Executive Agency of the European Commission. It was aimed at European second level teachers in the 28 member states. At the centre of the program was a community website developed to encourage teachers to deliver lessons in Consumer Education by supporting them with resources, lesson plans and expert input on the topic.

I worked as the principal designer within a consortium of four companies from Ireland, France, Italy and Romania.
I worked on the rebranding, redesign and promotion of the website.

St. Bernard’s Children’s Services is an independent not-for-profit children’s therapeutic community based in Co. Tipperary. We worked closely with them to create an identity reflected their core values and resonated with their audiences.

I was responsible for the stakeholder interviews, competitor benchmarking, brand values and identity design.

Consumer Champion is a European capacity building programme for consumer professionals providing training, resources and networking opportunities. It is funded by the European Commission and managed by the directorate general of health and consumers. Working continually as part of a consortium of European companies I deliver research, branding, UX and UI design for the project.

Finalist EirSpiders 2015: E-Learning & Education

I have worked directly with the marketing and development teams in Griffith college on a large number of iterative improvements to their site in terms of architecture, UX and UI. Working in cycles, I reviewed the relevant section of the site, collate suggested improvements and present them with the planning to the various teams. Once finalised all new pages are wireframed, tested and finally designed before being handed over to Griffiths development team. Over a number of years, we redesigned the overall site architecture and design without any disruption to the live site or down time.

This was a community project for the Dungarvan Pride Committee. I developed a new logo and identity for the growing festival. I designed a custom illustration on the festival ‘party in the park’ theme and incorporated the highly recognisable pride colour scheme to bring the day to life. Paired with this, a suite of promotional materials helped to gather the crowds on the day.

Nolan Transport came to us with a branding problem. Company growth and expansion into warehousing and broader logistics solutions meant they had outgrown their transport beginnings. We created the NOLAN brand and designed a new website to showcase all of their service offerings to their audiences in Ireland, the UK and Europe. I was responsible for the competitor benchmarking, user research, architecture, wireframes, prototyping and UI design on the project.

Cross Electrical were growing rapidly, driven by word of mouth referrals and repeat business from larger clients. In order to increase their success rate in tender processes, they needed professional branding and a new website. I work with them to develop a brand and website that did justice to their reputation and scale and supported their sales activities. I was also responsible for commissioning and art directing a photoshoot to capture candid shots for use on the website and in their marketing materials.

visit www.crosselectrical.ie

ARA Construction is a general contractor based in Maryland, USA. Their business had expanded taking on large scale clients such as Amazon and Walgreens. Their website needed a major redesign to reflect the scale and caliber of the company. I was the lead designer on this project and completed the stakeholder interviews, competitor benchmarking, architecture, wireframes, prototyping and UI design.

Working alongside brand consultant Brian McGurk of BrandCreate, I carried out an extensive brand audit for Flogas. This involved visiting sites across Ireland, Northern Ireland and the UK to examine and analyse all applications of the branding. Findings and recommendations were presented directly to the directors of each region along with the managing director of DCC Energy. 

Recommendations were then carried through in a redesign of the logo and brand colours which was implemented across all European markets. I carried out all of the research, presentation and design work for the project.   

Retail Ireland is the leading representation body for the Irish retail industry operating within IBEC.  I created a brand identity and tagline for Retail Ireland to convey their authority and industry focus to all of their audiences. 

MTT are the world’s largest, dedicated mobile travel technology provider. The brief was to deliver a website that revitalises their brand identity, communicates their industry expertise, impressive client portfolio and efficient agile approach.